Facebook, Instagram, Twitter and LinkedIn: these are some of the most well-known names in the social platform world. Even business owners with the tiniest bit of internet know-how understand that brand promotion is essential. Your relationship with social media is like a marriage: sometimes you need to think of ways to shake things up so that everyone wins. Keep your followers interested and they’ll always come back for more.
List Your Goals
Your professional online presence needs a clear vision. We don’t recommend blindly posting on social media without having a plan in mind. Make a list of what you want your social media posts to accomplish. Write down those goals, and the steps needed to achieve those goals. Rank those steps in order of importance and give yourself a clear due date for each part. Before you know it, you’ll have a social media plan in place that is well thought out and easy for you to follow.
Find Your Ideal Customer
Every business has an idea of their perfect audience but does that idea still fit with your strategy? There a number of questions you should ask as you’re developing your strategy and your audience, such as:
- What is my ideal customer?
- Are my social media channels helping me reach my target customer?
- Do I have a clear message on each channel?
- How can I tailor my content on each channel to each ideal customer?
Once you find the answer to these questions, you will have a better strategy that works for both you and your audience.
Regulate Your Posts
Engaging your customers without overwhelming them is a tricky business. Create a list for planning out your social media posts. You can also use an editorial calendar to track when and where you’ll post every month.
Every business strategy deals with numbers. You need to be able to track leads, audience interactions, post successes, conversions, and website visits. The platform you’re using determines the data you can track. For example, if you’re on Facebook, you may want to monitor the number of likes, shares, and comments on a post. Analytics are crucial for perfecting your post strategy and finding content that will make your followers happy.
Incorporate Social into Your Marketing Plan
Sometimes we forget that social media platforms are powerful marketing tools that should be incorporated into every company marketing campaign. Every page should incorporate your brand message and you should promote your marketing campaign at every opportunity. The internet is a massive social media platform — own it!