We live in an age where the demand for information is high. More users are focusing on how quickly they can get the results they want. Google is matching this need for speed by announcing that it will make page speed a ranking factor when users search on mobile. In honor of this new announcement, we have three ways that page speed helps your business besides just quickly getting the information to your customers.
A Fast Website is Excellent Business
Customers Want a Good First Impression
Our society has started associating speed with professional websites and judging slow sites to be amateur and unsafe. Users will judge your company and your business-savvy based on how quickly your website loads. Slow websites drive customers away because they believe it is not secure. Customer satisfaction and positive user experiences should be at the heart of how successful businesses work. If you can’t give your customers what they’re looking for quickly, they won’t return to do business with you in the future.
Slow Loading Speeds Lose Conversions
79% of people won’t go back to a site if it takes more than 3 seconds to load, and 40% won’t bother to stay on your site if it takes too long. 4 seconds could cost you a sale. That’s a scary thought for many companies. Gradually, customers who have left your site unsatisfied will discourage other users from coming to your site. You could be losing potential customers without even realizing it, solely because of a slow loading speed.
Customers Expect Fast Sites
Customers expect speed – it’s as simple as that! 85% of users want their mobile sites to load as fast, if not faster, than desktop sites. Speed is essential to everything we do because we associate being fast with being the best. Google expects websites that come up at the top of the search to provide an exceptional user experience. Otherwise, they run the risk of losing their ranking. Google will still favorably rank websites that have phenomenal content, but if your pages load slowly, you will lose a few points.
Expert web developers, like the Turn The Page team, carefully think about the user experience when they build websites. We are focused on building a beautiful, fast website that will give your customers a great experience. Don’t lose miss out on sales because your website is too slow – let Turn The Page update your website today!